Michael Abramov builds Scryon, AI-powered B2B event intelligence for sales and marketing teams. He writes about conference prospecting, event-led growth, and turning trade shows into pipeline.
Before Scryon, Michael spent years watching revenue teams treat conferences as a calendar event instead of a pipeline system: pick a show, print badges, hope the right buyers walk by. Scryon exists to reverse that – discover which events actually match your ICP, score the companies and people on the floor, and run outreach before calendars fill up. On this blog he shares the playbooks behind that motion: exhibitor research, attendee scoring, pre-event sequences, and post-show attribution.
Explore the Scryon platform, pricing, and the full blog for conference prospecting guides. Browse upcoming shows in the event directory.
Recent posts
- How to Forecast Pipeline From an Event
- Top 5 Conferences in December 2026
- Top 13 Q1 2027 Conferences for B2B Teams
- Qualify Accounts Before the Meeting
- Building a Pre-Meeting One-Pager Fast
- How to Research an Account in 5 Minutes
- Event Signals for Customer Expansion
- Hiring Signals as a Prospecting Trigger
- Using Funding Rounds as a Sales Trigger
- Trade Show Booth Staffing With Representatives
- How to Write a Trade Show Booth Design Brief
- How AI Is Changing Event Marketing