Michael Abramov builds Scryon, AI-powered B2B event intelligence for sales and marketing teams. He writes about conference prospecting, event-led growth, and turning trade shows into pipeline.
Before Scryon, Michael spent years watching revenue teams treat conferences as a calendar event instead of a pipeline system: pick a show, print badges, hope the right buyers walk by. Scryon exists to reverse that – discover which events actually match your ICP, score the companies and people on the floor, and run outreach before calendars fill up. On this blog he shares the playbooks behind that motion: exhibitor research, attendee scoring, pre-event sequences, and post-show attribution.
Explore the Scryon platform, pricing, and the full blog for conference prospecting guides. Browse upcoming shows in the event directory.
Recent posts
- Trade Show Booth Staffing With Representatives
- How to Write a Trade Show Booth Design Brief
- How AI Is Changing Event Marketing
- Conference Podcast Outreach: A Practical Plan
- B2B Event Marketing Trends for 2027
- Build a Pre-Event PR and Brand Awareness Plan
- Trade Shows vs. Digital Ads: Where to Spend
- How to Negotiate Trade Show Booth Prices
- Event ROI Benchmarks for B2B Teams
- Conference Booking Checklist for B2B Teams
- Use Audience Data to Sell More Event Sponsorships
- Top 5 Conferences in November 2026 for B2B Teams