Michael Abramov builds Scryon, AI-powered B2B event intelligence for sales and marketing teams. He writes about conference prospecting, event-led growth, and turning trade shows into pipeline.
Before Scryon, Michael spent years watching revenue teams treat conferences as a calendar event instead of a pipeline system: pick a show, print badges, hope the right buyers walk by. Scryon exists to reverse that – discover which events actually match your ICP, score the companies and people on the floor, and run outreach before calendars fill up. On this blog he shares the playbooks behind that motion: exhibitor research, attendee scoring, pre-event sequences, and post-show attribution.
Explore the Scryon platform, pricing, and the full blog for conference prospecting guides. Browse upcoming shows in the event directory.
Recent posts
- Top 5 Summer Conferences 2026 for B2B Teams
- B2B Conferences: How to Pick Shows That Drive Pipeline
- Event Lead Capture: Badge Scans to CRM Pipeline
- Trade Show Checklist: Before, During and After the Floor
- ABM Strategy for Events: Named Accounts on the Floor
- Trade Show Marketing: Strategy, Budget and ROI (2026)
- Best Sales Prospecting Tools for B2B Teams (2026)
- 10 Competitive Intelligence Tools for B2B Teams (2026)
- Event Marketing Strategy: Framework and Template for 2026
- B2B Event Sponsorship: Costs, Tiers and ROI Guide
- Tech Conferences 2026: The Complete List by Industry
- How to Find the Real Decision-Makers at an Event