Event marketing software that helps you know events will work

Scryon is event marketing software for B2B teams that need data to pick the right conferences, set reasonable goals, and prove ROI – the intelligence layer behind a serious event-led growth program.

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app.scryon.io/events/your-conference

Your Conference 2026

San Francisco, CA · Oct 12-14 · 4,200 attendees
Ready
Companies
1,000
Potential Leads
79
Competitors
11
Top Industries
· Business Services486
· Software & IT344
· Media & Internet270
Top Attendee Roles
· VP of Sales28%
· CTO23%
· Dir. of RevOps18%
AI Routing Compliance Automation Cloud-native SOC2
Pipeline ROI Calculator
Your Product Economics
Average Annual Contract Value
$ 45,000
Customer Lifetime (Years)
3
Customer Lifetime Value (LTV)
Assumes 15% annual churn rate
$114,750
Account Segmentation & Win Rates
Enterprise
Premium accounts · High contract values
Win Rate
15%
Accounts
6
Exp. Wins
1
Year 1
$45K
LTV
$115K
Sales Qualified Account
High Scryon score · Active pipeline
Win Rate
20%
Accounts
7
Exp. Wins
2
Year 1
$90K
LTV
$230K
Nurture Track
Long-term cultivation · Lower priority
Win Rate
5%
Accounts
1
Exp. Wins
1
Year 1
$45K
LTV
$115K
Total Pipeline Summary
Total Accounts
14
Expected Wins
4
Year 1 Pipeline
$0.18M
Lifetime Value
$0.46M
Key Signals for Your Company →
Telecommunications
58
Automotive
17
Aerospace & defense
6
Analytics
2
Retail & e-commerce
0
EVENT WORD CLOUD
Seamless Integrations Workflow Automation Rapid ROI Enterprise Grade Data Governance Scalable Architecture Low-Code SOC2 Compliance AI-Powered Real-Time Analytics
Companies by Headquarters
Uses each company's country and location from the catalog (best-effort match).
Canada
385
United States
233
United Kingdom
36
Brazil
34
India
18
Germany
13
912 of 1,000 companies placed on map View company list →

How event marketers use Scryon

Event marketing software should do more than track badge scans after the fact. Scryon helps you pick conferences where your ICP actually clusters, set pipeline goals before you book sponsorship, and report ROEI with account-level evidence instead of vanity attendance metrics.

Use the event directory to shortlist shows, score each one free on the platform, and push priority accounts into your CRM via integrations. When you need deeper research on companies or attendees, buy credits on demand – details on pricing.

Pair this workflow with your sales team so marketers own event selection and budget, while reps own meetings and follow-up on the same target list.

Your event budget deserves better

Why rely on guesswork when you can Scry? Rely on data to know before you go.

Event Evaluation

Before you commit budget, know the exact ICP density, competitor presence, and pipeline potential of any event.

Find Great Events

Find high-impact events based on your ICP. See exactly which conferences give you the most bang for your buck.

Attribution & Reporting

Link every event to pipeline generated. Build boardroom-ready reports that prove the value of your event program.

Event ROI Calculator

Before committing a single dollar, simulate the ROI of any conference. Scryon estimates attendee overlap with your ICP, expected pipeline generated, and cost-per-lead.

app.scryon.io/roi-calculator

Pipeline ROI Calculator

Tier-Specific Economics

Enterprise ACV
$ 315,000
Sales Qualified ACV
$ 105,000
Nurture Track ACV
$ 50,000
15%
Weighted Average LTV
$336,750
Across all tiers with 3yr lifetime
Account Segmentation & Win Rates
Enterprise
Premium accounts • High contract values
WIN RATE
15%
ACCOUNTS
15
EXP WINS
2
YEAR 1
$630K
LTV
$1.89M
Sales Qualified Account
High Scryon score • Active pipeline
WIN RATE
20%
ACCOUNTS
65
EXP WINS
13
YEAR 1
$1.36M
LTV
$4.09M
Nurture Track
Long-term cultivation • Lower priority
WIN RATE
5%
ACCOUNTS
100
EXP WINS
5
YEAR 1
$250K
LTV
$750K
Total Pipeline Summary
TOTAL ACCOUNTS
180
EXPECTED WINS
20
YEAR 1 PIPELINE
$2.24M
LIFETIME VALUE
$6.73M

Centralized Event Strategy

One hub for your event program. See upcoming conferences scored against your ICP, compare their potential, and make data-backed decisions about where to invest time and money.

app.scryon.io/my-events
Report Ready

Event A

San Francisco, CA
4,200 Attendees
Oct 12-14, 2026
142 Target Accounts
High Fit Accounts
180
Pipeline Value
$6.73M
Report Status
Complete
Processing...

Event B

Toronto, ON
2,800 Attendees
Nov 5-7, 2026
89 Target Accounts
Suggested based on your ICP

Event C

New York, NY
6,500 Attendees
Jan 20-22, 2027
64 Target Accounts

Frequently asked questions

How event marketers use Scryon to pick conferences, prove ROI, and build event-led growth.

Scryon scores 10,000+ B2B events against your ICP and target account list, so you can compare expected pipeline density before committing budget – instead of relying on last year's gut feel or the organizer's pitch deck.

Scryon links pre-show target lists to on-site meetings and post-show CRM outcomes, so you can report pipeline sourced, cost per ICP-fit meeting, and ROEI by event. Browse the event directory to score shows before you spend.

Event-led growth (ELG) treats conferences as a primary pipeline engine, not a side channel. Scryon provides the intelligence layer – account attendance data, ICP scoring, and CRM sync – that makes ELG repeatable. Read what is event-led growth? for the full framework.

Make every event dollar count

Score your next target event in Scryon and see the ROI potential before you commit.

Get started free Browse Event Directory