Event marketing software that helps you know events will work

Scryon is event marketing software for B2B teams that need data to pick the right conferences, set reasonable goals, and prove ROI – the intelligence layer behind a serious event-led growth program.

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app.scryon.io/events/saastr-annual

SaaStr Annual 2026

San Francisco, CA · Oct 12-14 · 4,200 attendees
Ready
Companies
1,000
Potential Leads
79
Competitors
11
Top Industries
· Business Services486
· Software & IT344
· Media & Internet270
Top Attendee Roles
· VP of Sales28%
· CTO23%
· Dir. of RevOps18%
AI Routing Compliance Automation Cloud-native SOC2
Pipeline ROI Calculator
Your Product Economics
Average Annual Contract Value
$ 45,000
Customer Lifetime (Years)
3
Customer Lifetime Value (LTV)
Assumes 15% annual churn rate
$114,750
Account Segmentation & Win Rates
Enterprise
Premium accounts · High contract values
Win Rate
15%
Accounts
6
Exp. Wins
1
Year 1
$45K
LTV
$115K
Sales Qualified Account
High Scryon score · Active pipeline
Win Rate
20%
Accounts
7
Exp. Wins
2
Year 1
$90K
LTV
$230K
Nurture Track
Long-term cultivation · Lower priority
Win Rate
5%
Accounts
1
Exp. Wins
1
Year 1
$45K
LTV
$115K
Total Pipeline Summary
Total Accounts
14
Expected Wins
4
Year 1 Pipeline
$0.18M
Lifetime Value
$0.46M
Key Signals for Your Company →
Telecommunications
58
Automotive
17
Aerospace & defense
6
Analytics
2
Retail & e-commerce
0
EVENT WORD CLOUD
Seamless Integrations Workflow Automation Rapid ROI Enterprise Grade Data Governance Scalable Architecture Low-Code SOC2 Compliance AI-Powered Real-Time Analytics
Companies by Headquarters
Uses each company's country and location from the catalog (best-effort match).
Canada
385
United States
233
United Kingdom
36
Brazil
34
India
18
Germany
13
912 of 1,000 companies placed on map View company list →

Trusted by teams at

How event marketers use Scryon

Event marketing software should do more than track badge scans after the fact. Scryon helps you pick conferences where your ICP actually clusters, set pipeline goals before you book sponsorship, and report ROEI with account-level evidence instead of vanity attendance metrics.

This is event marketing for pipeline – not event management software for planners. Scryon is the intelligence layer behind in-house event marketing services: conference selection, ICP scoring, and attribution. Build the operating system with an event marketing strategy, then use Scryon to score shows before you spend.

Use the event directory to shortlist shows, score each one free on the platform, and push priority accounts into your CRM via integrations. When you need deeper research on companies or attendees, buy credits on demand – details on pricing.

Pair this workflow with your sales team so marketers own event selection and budget, while reps own meetings and follow-up on the same target list.

Your event budget deserves better

Why rely on guesswork when you can Scry? Rely on data to know before you go.

Event Evaluation

Before you commit budget, know the exact ICP density, competitor presence, and pipeline potential of any event.

Find Great Events

Find high-impact events based on your ICP. See exactly which conferences give you the most bang for your buck.

Attribution & Reporting

Link every event to pipeline generated. Build boardroom-ready reports that prove the value of your event program.

Event ROI Calculator

Before committing a single dollar, simulate the ROI of any conference. Scryon estimates attendee overlap with your ICP, expected pipeline generated, and cost-per-lead.

app.scryon.io/roi-calculator

Pipeline ROI Calculator

Tier-Specific Economics

Enterprise ACV
$ 315,000
Sales Qualified ACV
$ 105,000
Nurture Track ACV
$ 50,000
15%
Weighted Average LTV
$336,750
Across all tiers with 3yr lifetime
Account Segmentation & Win Rates
Enterprise
Premium accounts • High contract values
WIN RATE
15%
ACCOUNTS
15
EXP WINS
2
YEAR 1
$630K
LTV
$1.89M
Sales Qualified Account
High Scryon score • Active pipeline
WIN RATE
20%
ACCOUNTS
65
EXP WINS
13
YEAR 1
$1.36M
LTV
$4.09M
Nurture Track
Long-term cultivation • Lower priority
WIN RATE
5%
ACCOUNTS
100
EXP WINS
5
YEAR 1
$250K
LTV
$750K
Total Pipeline Summary
TOTAL ACCOUNTS
180
EXPECTED WINS
20
YEAR 1 PIPELINE
$2.24M
LIFETIME VALUE
$6.73M

Centralized Event Strategy

One hub for your event program. See upcoming conferences scored against your ICP, compare their potential, and make data-backed decisions about where to invest time and money.

app.scryon.io/my-events
Report Ready

SaaStr Annual

San Francisco, CA
4,200 Attendees
Oct 12-14, 2026
142 Target Accounts
High Fit Accounts
180
Pipeline Value
$6.73M
Report Status
Complete
Processing...

Collision

Toronto, ON
2,800 Attendees
Nov 5-7, 2026
89 Target Accounts
Suggested based on your ICP

NRF

New York, NY
6,500 Attendees
Jan 20-22, 2027
64 Target Accounts
Customer voices

What prepared teams sound like

Sales, marketing, and event teams on the shows they attend and the meetings they book.

Explore customer stories
Daniel Kondermann Former CEO & Founder, Quality Match

“Scryon was an early partner when we were still working out which conferences could create real opportunities for Quality Match. They built us a focused event list and helped us book meetings with genuinely relevant leads. One of those conversations became a closed deal.”

Igor Susmelj Co-Founder & CTO, Lightly

“As a Swiss computer-vision company, we attended plenty of conferences, but too many were academic rather than commercial. Scryon helped us focus on sales-oriented events that still matched our market, line up the right meetings, and get more out of a travel budget where every US trip adds up.”

Valeria Kogan Former CEO, Fermata

“In agrotech, a conference can look highly technical on paper and still be full of companies that have nothing to do with our product. Scryon showed us who was actually attending through aggregated company signals, so we could judge each event on real fit instead of the marketing claims on its website.”

Andrey Yampolsky Founder, makehire.ai

“When we entered a new hiring market, we had no clear view of where to meet the right companies. Scryon helped us pinpoint the conferences worth attending, and its Watch Accounts alerts tell us when a target company registers for one. We know where our prospects are going, so we can decide where to show up.”

Roman Yusfin CEO, BI on the Fly

“Conferences are one of our most important channels for winning new customers, but our ideal buyers are enterprise teams modernizing an older technology stack. Scryon helps us find the events where those teams actually show up, identify the right accounts, and arrive ready for conversations that can turn into real opportunities.”

Sergei Gamzu Software Engineer, BitIT SOLUTIONS

“We build surgical simulation technology, so the events that matter are the ones where clinical-training and hospital decision-makers are actually in the room. Scryon gives us a faster way to assess that fit, focus outreach on the right organizations, and make each event worth the team’s time.”

Botty Dimanov, PhD CEO & Co-Founder, Tenyks

“When we were getting started, we needed a fast way to identify the highest-ROI events that could meaningfully impact our sales targets. Scryon helped us prioritise our shortlist and avoid roughly $50K in wasted conference and travel spend.”

Maria Greicer VP Partnerships North America, Keymakr

“In computer-vision data, the rooms that matter are the ones where production teams are actually buying annotation and training data, not just talking about models. Scryon helped us tell those events apart, focus on the right partner conversations, and spend North America travel where it can turn into real pipeline.”

Oleg Shlyakhter Co-Founder, Field Motion

“I absolutely love Scryon. It helps me navigate through conferences, suggests the conferences I need to attend, and helps me find the right ones for my industry and company. I can identify key players and have appointments scheduled automatically so I can schedule meetings with them. It helps me be more efficient in business development during conferences.”

Read on G2

Frequently asked questions

How event marketers use Scryon to pick conferences, prove ROI, and build event-led growth.

Scryon scores 10,000+ B2B events against your ICP and target account list, so you can compare expected pipeline density before committing budget – instead of relying on last year's gut feel or the organizer's pitch deck.

Scryon links pre-show target lists to on-site meetings and post-show CRM outcomes, so you can report pipeline sourced, cost per ICP-fit meeting, and ROEI by event. Browse the event directory to score shows before you spend.

No. Event management software (EMS) and conference management tools help organizers run registration, agendas, and logistics. Scryon is event marketing software for buyers – ICP density, account attendance, and pipeline attribution – so sales and marketing pick the right shows and prove ROI.

Make every event dollar count

Score your next target event in Scryon and see the ROI potential before you commit – or talk through enterprise attribution and custom event strategy.

Get started free