Target Accounts Matrix

Turn an event roster
into a ranked account plan

Score companies at a conference against your ICP, estimate pipeline potential, and give every rep a focused list before the expo floor opens.

Build a target list See the sales workflow

From roster to ranking

Prioritize the companies that fit

The matrix brings exhibitor, sponsor, speaker, and available attendee companies into one view. Scryon applies your qualification criteria so a large event list becomes a practical account queue.

Use direct website and LinkedIn routes to verify context, assign owners, and move qualified accounts into pre-event outreach.

See the full platform
Fit scoring based on your desired ICP
Pipeline potential by account
Website and LinkedIn quick links

How teams use it

One matrix, three planning decisions

1

Choose the event

Compare the concentration of high-fit companies before deciding where the team should travel or sponsor.

2

Split the territory

Assign account owners and give field reps a clear sequence instead of asking everyone to scan the same list.

3

Decide what to reveal

Use the ranking to spend research credits on the companies and contacts most likely to justify outreach.

The research handoff

Go deeper only after an account qualifies

The matrix is the prioritization layer. When an account earns attention, open Company Intelligence to reveal firmographics, products, signals, and decision-maker contacts.

Explore company intelligence

Useful inputs

Connect Salesforce or HubSpot, upload a CSV, or define an ICP directly in Scryon. The Match Engine uses that context to rank each event roster consistently.

See integrations

Build your event target list

Start with a conference, apply your ICP criteria, and turn a long roster into the accounts your team should prioritize.

Try Scryon See all features