Your crystal ball for
event data

Scryon is B2B event intelligence software: evaluate conferences against your ICP, identify high-fit accounts and decision-makers, and book meetings before and during the show.

app.scryon.io/reports/saastr-annual-2026

SaaStr Annual 2026

San Francisco, CA · Oct 12-14 · 4,200 attendees
Ready
Targets
142
Pipeline
$2.4M
High Fit
38
Conference Insights
• B2B Software1,890
• Financial Services1,554
• Healthcare Tech1,218
• VP of Sales28%
• CTO23%
• Director of RevOps18%
AI Routing Compliance Automation Cloud-native SOC2
Top 5 Signals for Your ICP
Cloud Migration
87%
DevOps Expansion
74%
Infrastructure as Code
68%
CI/CD Pipeline
61%
API Gateway
53%
Companies in Attendance
142 matches
CompanyFitPipeline
Snowflake
96
$120k
Datadog
88
$85k
Stripe
82
$310k
HubSpot
76
$180k
Snowflake
Austin, TX · Series C · 3 Attendees
96 FIT
Data Cloud Analytics Enterprise SaaS

High predicted demand. Recently secured $50M to overhaul revenue operations.

Company Size
500-1,000
Annual Revenue
$50M-$100M
Attendees (3)
ER
Elena R.
Chief Technology Officer
Draft Outreach
MJ
Marcus J.
VP of Engineering
Draft Outreach

What the Scryon platform covers

The platform turns public event data, exhibitor directories, and your CRM target accounts into a ranked view of who matters at each show. You start with free conference discovery and ICP scoring, then spend credits only when you need deeper company firmographics or decision-maker contact discovery.

Sales teams use it to build pre-show outreach lists. Marketing teams use it to justify which events belong on the annual calendar. Organizers who partner with Scryon give sponsors clearer demand signals – see the organizer program and credit packs for how free discovery and paid research fit together.

Need help executing the plan? Our enterprise conference services handle event bookings, booth price negotiation, PR and podcast warmups, booth design, and representative staffing.

Browse upcoming shows in the event directory, open a conference report to see targets and meeting opportunities, or use Watch accounts to reverse-search where a priority company appears.

Conference consulting

Turn event intelligence into a conference strategy

Work with us to choose the right events, prioritize your buyers, and set a lead generation and ROI plan. Get guidance for your team or bring in Scryon to handle conference preparation.

The Scrying Radar

A simple way to visualize your conference visits. See your targets, competitors, and opportunities mapped in real-time based on the actual floor plan.

Pulsing sapphire nodes for high-intent targets
Static garnet markers for competitor tracking
Concentric proximity rings for opportunity mapping

Explore all Scryon features →

Snowflake
Datadog
ZoomInfo

Target Accounts Matrix

A comprehensive ranked table of every company attending an event that matches your ideal customer profile. Each company comes with fit scoring, pipeline potential, and direct links.

Fit scoring based on your desired ICP
Value estimates based on your product/service
Direct website & LinkedIn quick-links

Learn more about the Target Accounts Matrix →

Target Accounts

142 matches
Company Score Pipeline
Awesome Company 96 $120,000
Less Awesome Company 88 $85,000
Maybe Worth a Look 84 $310,000
Hidden Gem Inc. 76 $180,000
Eh, Why Not 71 $60,000
Could Be Something 68 $250,000

Company Intelligence

Find details on target accounts. See their products, signals, and the actual decision-makers you should be talking to. Why guess when you can scry?

Products, services & technology stack
Intent signals and buying indicators
Attendee profiles with outreach tools

Learn more about company and contact intelligence →

app.scryon.io/company/snowflake
Snowflake
Austin, TX (HQ) Series C ($50M) 3 Attendees
96 FIT SCORE
Data Cloud Analytics Enterprise SaaS
DEMAND INSIGHT

High predicted demand. They recently secured $50M to overhaul revenue operations, signaling an immediate need for automated B2B workflow tools.

View Market Signals

Foresight AI Chat

Ask questions and get quick, data-backed answers. We still recommend delving deeper yourself, but hey, this chatbot actually has your context and knows how to use it.

Natural language queries about events & leads
Instant strategic recommendations
Contextual event comparisons

Explore all Scryon features →

Based on your ICP, I recommend SaaStr Annual 2026 as your top priority – it has class="text-accent-emerald">142 target accounts with $2.3M in estimated pipeline potential.

What about competitor presence?

JD

Only 12% overlap with known competitors. This is a low-competition, high-density opportunity for your team.

Frequently asked questions

How B2B event intelligence works – and what Scryon delivers before your team boards the plane.

B2B event intelligence is data about who attends, exhibits at, and sponsors conferences – scored against your ideal customer profile so sales and marketing teams know which events deserve budget and which accounts to prioritize on the floor.

Scryon's Match Engine cross-references exhibitor and attendee data against your target accounts and ICP criteria – industry, headcount, funding stage, tech stack – and produces a fit score for every company at the show.

Event technology and conference management software help organizers run registration, agendas, and floor ops. Event intelligence (and event technology services for buyers) answers a different question: which shows match your ICP and which accounts are worth meeting. Scryon is the latter – not another event management platform.

Yes. Scryon syncs target accounts from Salesforce, HubSpot, or CSV upload and pushes enriched event intelligence back to your CRM. See integrations for setup details.

Put your conference intelligence into action

Talk through which events to target, how to generate qualified leads, and how to measure ROI. Explore consulting and the services that fit your plan.

Try the platform