NRF 2027 is Retail’s Big Show, the industry’s largest annual gathering for retail professionals. Peers explore technology, trends, and strategies that balance customer demand with business results. Learning sessions, a vast expo, and networking make it retail’s main stage for what’s next.
NRF: Retail's Big Show is the retail industry's largest annual event, bringing together retail executives, practitioners and solution providers for three days of keynotes, breakout sessions and a massive expo. The 2027 edition will be held January 10-12 at New York City’s Javits Center and focuses on retail technology, omnichannel strategies, supply chain, merchandising and customer experience, with abundant networking and vendor evaluation opportunities.
C-suite (CEO, CDO, CTO), VPs and Directors of Merchandising, E‑commerce and Digital, Heads of Supply Chain, Logistics and Fulfillment, Store operations and retail operations leaders, Marketing, CRM and customer experience managers, IT, data and analytics leaders, Product managers and procurement/category leads, Startup founders and investor representatives
Retail leaders and practitioners responsible for strategy, digital and store experience; technology and service providers selling to retailers; merchandising, supply chain, operations, marketing, and analytics professionals looking for practical solutions, vendor evaluations and peer networking.
General consumers or attendees with no connection to retail or retail-focused B2B offerings; people seeking a purely consumer-facing trade show; organizations not looking to buy, partner with, or learn about retail operations or technology.
