HITEC 2027
Major hospitality technology event that brings together industry experts and resources
Audience mix preview
Top companies keywords
Top signals
- Hospitality
- Business services
- Custom software & it services
- Data collection & internet portals
- Accounting
- Ai
- Manufacturing
- Healthcare
- Advertising & marketing
- Accommodation
- Banking
- Commercial & residential construction
- Research & development
- Retail
- Crm
- Education
Conference Summary
Description
HITEC is the hospitality industry’s largest annual technology exposition and conference, produced by HFTP, bringing thousands of hotel and hospitality technology professionals together for vendor exhibits, product demos, and education. The event focuses on practical technology solutions for property operations, revenue, guest experience, cybersecurity, and emerging topics like AI, and typically takes place in mid‑June at a rotating U.S. host city.
Topics
Target audience
Hotel owners / executives (CEO, COO), General managers, Chief technology officers / IT directors, Revenue managers / directors of revenue, Operations managers, Finance / accounting leaders, Procurement / purchasing managers, Vendors and solution providers
Who should attend
Hospitality technology buyers and decision makers (hotel IT leaders, revenue and operations executives) and vendor representatives looking to demo, evaluate, or sell hospitality technology solutions and network with industry peers.
Who might not be a fit
General consumers, travel hobbyists, or professionals not involved in hospitality operations or technology purchasing; those seeking purely academic conferences without vendor exhibits.
Key value props
- World’s largest dedicated hospitality technology exposition with hundreds of vendors on a large exhibit floor
- Deeply focused educational program and workshops tailored to hotel tech, operations, finance, and strategy
- High-value networking with hotel executives, technology buyers, and industry peers
- Hands-on demos, innovation labs and focused pavilions (AI, workforce, payments, etc.) for product evaluation
- Direct access to vendor decision makers and purchasing opportunities in a condensed timeframe