Conference Intelligence

Business of Apps Berlin 2026

Nov 12, 2026 – Nov 12, 2026Berlin, GermanyOfficial website
Business of Apps Berlin 2026 cover image
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Business of Apps Berlin 2026 is Europe’s leading app growth conference, at the Estrel Congress Center, bringing together 1,000+ marketing, product, CRM, retention, and revenue leaders from consumer apps. The programme covers AI-powered marketing, product-led growth, retention, AdAttributionKit, and subscriptions, with a Verticals Zone for ecommerce, fintech, and health and fitness plus workshops on user acquisition and revenue. A marketplace of user-acquisition, analytics, and engagement platforms sits alongside the sessions for app brands and the agencies and platforms that serve them.

Audience mix preview

Top industries

  • advertising & marketing 29%
  • business services 29%
  • custom software & it services 15%
  • advertising 10%
  • e-commerce 9%
  • computer software 7%
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Products & services

  • a la carte audiobook purchases 21%
  • ad-supported music listening 16%
  • advertiser campaign management 16%
  • analytics 16%
  • batch edit & automation 16%
  • brand kit & templates 16%
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Companies by headquarters

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Top companies keywords

Top signals

  • Business services
  • Advertising & marketing
  • Custom software & it services
  • Advertising
  • Accessories
  • E-commerce
  • Computer software
  • Hospitality
  • Management consulting
  • Consumer electronics & computers retail
  • Ad bidding optimization
  • Activity tracking
  • Action rpg
  • Accounting automation
  • Accounting
  • Accommodation comparison
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Companies attending

144 companies mapped · ICP fit scoring in app

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Company Industry HQ Fit
Northwind Systems Enterprise software United States
Contoso Analytics Data platforms United Kingdom
Fabrikam Labs AI infrastructure Germany
Adventure Works Cloud services Canada
Globex Robotics Industrial tech Netherlands
Initech Cloud DevOps tooling Ireland
Umbrella Data Security & compliance Singapore
Stark Analytics Business intelligence Australia
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Conference Summary

Description

Business of Apps Berlin gathers app growth and marketing leaders to explore practical strategies across the funnel. Attendees gain insights into ASO, UA, CRM and engagement, plus how AI-enabled marketing and product-led growth drive retention and monetization.

Topics

ASOUser AcquisitionCRM & EngagementSocial & InfluencersAI-enabled marketingProduct-led growthRetentionSubscriptions

Target audience

App marketing professionals, Growth leaders, Product leaders, CRM leaders, Revenue leaders

Who should attend

App growth and marketing teams, including growth marketers, product managers, CRM leads, and revenue-focused executives seeking practical, actionable strategies.

Who might not be a fit

Individuals not involved in app marketing, growth, or monetization, or those outside the mobile app ecosystem.

Key value props

  • 5-star in-person experience at Hotel Adlon Kempinski
  • Five session rooms covering app growth topics across the funnel
  • Networking breaks with a digital platform to connect with platforms and agencies
  • Topics include ASO, UA, CRM/Engagement, Social & Influencers, AI-enabled marketing, product-led growth, retention, and subscriptions
  • Access to leading app platforms, agencies and technology providers

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